The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business

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The Dream Society PDF Summary - Rolf Jensen | 12min Blog

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The Dream Society

The Market for Peace of Mind is where storytellers will try to give people some security in a dynamic age such as ours. Finally, the Market of Convictions is where products will be bought by customers because the companies which produce them put some cause first say, global warming and their profit second.

And, thanks to the Internet, these communities are already happening all around us, and may even supplant the concept of nations. Stories are capable of inspiring, influencing and persuading. They have done exactly that for millennia.

However, the Information Age introduced facts and data. Rolf Jensen thinks that this worked — but only for a short period of time. The days of the information society — customers buying cheaper better-quality products — are numbered. Affluent societies have made this possible. In most of them, people have started buying more expensive less convenient products merely because the companies who produce them share their convictions or beliefs.

Discussion

Old-school hierarchy-based companies will not be able to last long in the Dream Society. And the same goes for nations as well.

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